Services for your success

Services for your success

Welcome to the Okon Schwarz advertising agency, your partner for tailor-made app marketing. We are experts in promoting apps and successfully optimizing them in the app stores.

Now more than ever, app marketing is critical to the success of mobile applications. Competition in the app stores is intense, and without targeted marketing efforts, even the best app can get lost in the crowd. Here are some reasons why app marketing is of great importance:

Our App Marketing Services

At Okon Schwarz Advertising Agency, we offer a wide range of app marketing services to ensure that your app gets the attention it deserves:

  • App Store Optimization (ASO)
    App Store Optimization (ASO)

    Our ASO experts analyse your app and optimize keywords, app title, and the description to maximize visibility in app stores. This increases the chances of higher rankings and more downloads.

  • App Advertising
    App Advertising

    We develop and implement targeted paid advertising strategies for your app. This includes Google Ads app campaigns, Meta Ads for app installs, and ads on other relevant platforms to expand reach and generate high-quality traffic.

  • App-Review-Management

    Our experts will help you get positive ratings and reviews for your app. At the same time, we minimize negative reviews to build user trust and improve app reputation.

  • Social-Media-Promotion

    We use social media marketing strategies to promote your app on platforms like Facebook, Instagram, and X. In doing so, we create an engaged community and encourage interaction with your users.

  • Influencer Marketing
    Influencer Marketing

    Our influencer partnerships allow your app to be introduced to a bigger audience. We identify the right influencers and develop creative campaigns to promote your app.

We understand the unique needs of each app and develop customized marketing strategies to maximize your success. Contact us today to learn more about our services and how we can help you make your app a success.


Let's talk.

We are your advertising agency from Thuringia, serving clients from Erfurt, Jena, Weimar, Suhl, Thuringia, and Germany, as well as the DACH region, with a focus on digital visibility and online marketing.

FAQ App-Marketing

App marketing is a strategic process that uses various techniques and methods to promote mobile applications (apps) and increase their visibility in the app stores. The main goal is to generate downloads, retain users, and increase the success of the app.

ASO is the process of optimizing app metadata such as keywords, app titles, descriptions, and graphics to increase your app’s visibility in the app stores. The goal is to improve the app in search results and encourage organic downloads.

Ratings and reviews are crucial. Positive reviews build trust and increase the likelihood of downloads. Negative reviews should be handled professionally to protect the app’s reputation.

Success can be measured by metrics such as the number of downloads, user reviews, revenue growth, user retention, and cost per install. The metrics you choose depend on your app’s goals. For this purpose, we analyse the statistics in the app stores. However, additional mobile apps analytics suites can be used to evaluate data and track campaign success.


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