Our 7 Most Popular WordPress SEO Plugins

WordPress is the most popular Content Management System (CMS) on the internet. There are over 101 million WordPress blogs on the internet, powering 63% of all websites.

WordPress is an open-source content management system used to create websites. Many bloggers and businesses use it as their website platform. But why is WordPress so popular? Some reasons for its popularity include being free as a CMS, easy to use for content customization, and providing a solid foundation for search engine optimization (SEO).

Search engine optimization (SEO) can be understood as the process of optimizing web content so that it is more likely to rank higher on search engine results pages.

The technical basis of SEO lies in both the technical development of websites and their adjustments to the algorithm. Additionally, it involves making content more discoverable by search engines through optimization and link building.

There are a variety of free and paid plugins available to help improve the SEO of your website.

What is a WordPress SEO plugin?

WordPress SEO plugins are a type of software that helps you optimize your WordPress website for search engines. These plugins with SEO functionalities assist in tasks ranging from setting up 301 redirects to adding metadata, all aimed at improving your rankings in search engines, particularly Google.

WordPress is an open-source content management system (CMS) powering over half of the web, with many bloggers and small businesses using it as their website platform. One of the reasons for WordPress’s popularity is its user-friendly nature, cost-effectiveness, and solid foundation for search engine optimization (SEO). SEO plays a crucial role in increasing a website’s visibility on search engine results pages. WordPress offers a variety of plugins to help optimize your website.

This article introduces you to seven of what we consider the best SEO plugins for WordPress, allowing you to choose one for your website.

What are the Benefits Of Using a WordPress SEO Plugin?

WordPress SEO plugins are a great way to optimize your website for search engines. They offer a variety of features that can help with everything from building internal links to optimizing your content.

There are many WordPress SEO plugins on the market, but not all are created equal. Some plugins offer more features than others. That means you need to know what you’re looking for and which plugin you want to use on your WordPress site.

There are many WordPress plugins that can help you optimize your blog for SEO purposes. These plugins ensure that your website ranks high in search engine rankings and attracts more visitors to your site.

In this article, we’ve compiled a list of our 7 most popular WordPress plugins for SEO purposes. These plugins help you rank higher in search engines and get better organic traffic to your website.

Our 7 Most Popular WordPress SEO Plugins

1. Yoast

Yoast is one of the most popular and our preferred WordPress SEO plugin that helps users optimize their content for search engines. The plugin provides helpful information on each page about how to improve your website’s ranking in the Search Engine Results Pages (SERPs). It uses a convenient traffic light system, which changes color as you use the individual optimization tips and adjust the web content. Here are some of Yoast’s tips:

  • Optimize your website and individual pages for the right keywords for your users.
  • Establish a solid internal linking structure.
  • Avoid dead links on your website.
  • Automatically add structured data to help Google better understand your website.
  • Get previews for sharing on Twitter and Facebook.
  • Content quality and link suggestions while writing.
  • Access to the Yoast SEO Academy.

2. Rankmath

Rank Math is a search engine optimization plugin for WordPress that makes it easier for you to optimize content through integrated suggestions. These suggestions are based on widely accepted SEO best practices. Easily adjust important SEO settings, control which pages are indexable, and how your website appears in search with structured data.

What sets this SEO plugin apart is that it combines the features of multiple plugins, consolidating everything into one easy-to-manage plugin.

The optimization options on individual pages are similar to those of Yoast.

You can control noindex/nofollow/noarchive and meta tags in general, as well as individual pages or blog posts. It can be linked to the Google Search Console to display meaningful information directly in the WordPress dashboard.

Rank Math has many useful features, including a built-in 404 monitor, easy redirection options, rich snippets, XML sitemaps, and internal linking recommendations.

3. Autoptimize

Autoptimize is a free WordPress plugin that enhances the performance and speed of WordPress websites by making various optimizations to website resources. Here are some of the main features and functions of Autoptimize:

  • Compresses, minifies, and combines JavaScript, CSS, and HTML files to reduce loading times and increase website efficiency.
  • Optimizes images by reducing their size and improving image resources to minimize loading times.
  • Supports lazy loading of images (images are only loaded when they are in the visible area of the users) to optimize page loading times.
  • Optimizes font processing to increase efficiency when displaying text content.
  • Provides options for caching HTML and CSS files to further improve page loading times.
  • Allows fine-tuning of various settings to tailor optimizations to the website’s requirements.

Autoptimize is generally compatible with most themes and plugins. It is important to note that the impact of Autoptimize may vary on different websites depending on individual configurations, themes, and plugins. It is recommended to create backups of the website before using Autoptimize and carefully monitor the impact on design and functionality.

4. RapidLoad

The paid WordPress plugin RapidLoad was developed to improve the loading time of WordPress websites, thereby generating more traffic and conversions. It optimizes the website by reducing the size of images and other media. Additionally, this plugin minimizes the number of HTTP requests and applies various techniques, including database query optimization, caching of static content, and code minimization.

RapidLoad offers automatic optimization, customizable configuration options, and is user-friendly even for non-developers. With RapidLoad, WordPress users can operate their websites faster and smoother. It supports lifetime updates and is compatible with all major browsers as well as PHP 8.1.

For installation, it is recommended to use it as a plugin, with the option to deactivate or remove it in case of issues. RapidLoad can be combined with Autoptimize. The plugin offers a free customer support service.

The slow performance of WordPress websites can be attributed to various reasons, including too many plugins, unoptimized images, and poor website coding. Similar alternatives to RapidLoad include free plugins such as W3 Total Cache, WP Super Cache, and HyperCache. Overall, RapidLoad is a simple and effective solution for speeding up WordPress websites.

5. WebP Express

More than 9 out of 10 users employ a browser capable of displaying WebP images. However, most websites still deliver JPEG images, which are typically twice as large in size as WebP images at a certain quality. What a waste of bandwidth!

WebP Express was created to address this situation easily. With minimal effort, WordPress administrators can configure their website to automatically deliver WebP images to browsers that support it. JPEG and PNG files are still provided for browsers that do not support WebP.

This plugin also aids in image optimization by compressing images into the WebP image format. Once again, it serves to shorten your loading time and thus improve it.

6. WP Rocket

WP Rocket is a powerful premium WordPress caching plugin designed to improve website loading times and overall performance. It offers the following features:

  • Page Caching creates static HTML files of dynamic WordPress pages, reducing loading times.
  • Browser Caching stores static resources in the visitor’s browser, optimizing load times for subsequent visits.
  • Reduces the size of HTML, CSS, and JavaScript files through GZIP compression, minimizing transfer time and improving loading times.
  • Lazy Loading delays the loading of images and other resources until they are in the visible area of the user.
  • Removes whitespace and unnecessary code through minification and concatenation of CSS, JavaScript, and HTML files to reduce file size and improve loading time.
  • Allows optimization of the WordPress database by removing unnecessary data and elements, which can improve overall performance.


WP Rocket is suitable for users of all experience levels and offers a user-friendly interface for configuration. It does not require technical expertise to use effectively. The WordPress plugin is compatible with most hosting environments and themes. It can seamlessly integrate with various plugins and usually does not require extensive customization.

The plugin provides regular updates and dedicated support for paying customers. Many users appreciate the paid investment due to the noticeable improvements in website performance. WP Rocket is an effective and powerful way to speed up your WordPress sites.

7. EWWW Image Optimizer

The WordPress plugin EWWW Image Optimizer provides an effective solution for automatically optimizing images on your website to improve performance and loading times. It achieves this by automatically reducing file size without compromising quality, thereby enhancing the user experience.

The plugin supports a variety of image formats, including JPEG, PNG, GIF, and PDF. It offers features for compression and conversion between different formats. A notable feature is Lazy Loading, which contributes to optimization.

EWWW Image Optimizer allows optional cloud optimization, where images can be optimized via external cloud services, reducing server load. The plugin is flexible and integrates well with various themes and WordPress plugins.

The user-friendly plugin offers options to customize image optimization, such as controlling image compression or excluding certain image sizes from optimization. It is advisable to create backups before installation and to check the impact on image quality to ensure optimal configuration for your website.

Overall, EWWW Image Optimizer provides an effective tool for automatically optimizing images on WordPress websites. It is important to note that the effectiveness of the plugin depends on various factors, including the type of images used and the specific requirements of your website.

Conclusion on WordPress SEO Plugins

Choosing the right SEO WordPress plugins can have a significant impact on the visibility of your website. The plugins presented here offer a wide range of features, from on-page optimization to speed optimization and image compression. Depending on the specific requirements of your website, these plugins could make the crucial difference and help you appear at the top of search results.

What is your favorite SEO WordPress plugin?

We are your advertising agency from Thuringia, Erfurt.

We have listed the SEO WordPress plugins that we, as an advertising agency from Thuringia, Erfurt, prefer and most frequently use in WordPress websites.

If you believe that there is an SEO plugin that should be additionally mentioned here, please let us know.