Your SEA Agency for Search Engine Advertising from Thuringia (Erfurt, Jena)

Your SEA Agency
for Search Engine Advertising from Thuringia (Erfurt, Jena)

Search engine advertising (SEA for short) is the term used to describe ads in search engines that appear above, below or next to natural search results. As a search engine marketing agency, we support you in managing your SEA campaigns.

Advertise  with Google Ads  or Microsoft Ads (formerly Bings Ads) with text ads in the vicinity of natural search results. This will make you easy to find and allow you to increase your website traffic with actively searching prospects.

We are a Google Partner Agency with the required certifications.

Our Approach for your Search Engine Advertising (SEA)

Definition of
objectives in SEA

The goal is to build efficient Google Ads or Bing Ads (new Microsoft Ads) campaigns with a positive Return on Investment (ROI) or efficient Cost per Order (CPO). A functioning conversion tracking is of immense importance to measure successes and allocate your advertising budget correctly within the campaign. This is included in the setup of your SEA campaigns with us. We will integrate the tracking on your website to ensure its functionality.

Our way
of working

We take a holistic view of SEA and don’t just review your existing campaigns. We also provide recommendations on how to optimize your website, landing pages or product detail pages in terms of optimal user guidance there. Because these 3 components are decisive for your advertising success: the right keywords, engaging ads,  and landing pages that sell. With us, you don’t just get reports. We create your search engine campaigns in your own accounts and you have full access to them at all times. When you switch, you keep all data and access so that you always have full control over your online marketing and are not dependent on anyone.

Long-term support
for your SEA

If you decide to work with us, you can count on a fixed and therefore plannable monthly time budget and fair terms. In general, we create your search ads, display ads campaigns, display remarketing and your shopping ads. Online marketing – all from a single source.



The basis of your search engine advertising is your website. We check your landing pages to see if they present your offers well and include a call-to-action.


We research and group the keywords that should trigger your search engine advertising in advance. This is all about using the words of your target audience so that you can be found well.


With access to your Ads account, we create your custom search engine ads, while you retain full access and control over your Ads accounts.


Your SEA campaigns are continuously monitored and regularly optimized based on key figures.

Goals of Search Engine Advertising


on your website


Contact requests via your website


Purchases in your online store


of your app from the app stores

Articles about Search Engine Marketing

Our Top 3 Tips for Successfully Utilizing Google Ads

What Does Mobile-Only Mean for Search Engine Optimization?

Our 6 Step Plan for Good SEO Texts

FAQ Search Engine Advertising (SEA)

SEA offers several benefits for your business, including:

  • Reach: By advertising on Google or Bing/Yahoo, you can reach potential customers who are actively searching for products or services.
  • Targeted advertising: You can target your ads to specific keywords, locations, demographics, and interests to precisely target your audience.
  • Flexible budget: You can adjust your budget at any time and have control over your spending.
  • Measurable results: With Google Ads or Microsoft Ads, you get detailed statistics and reports on the success of your ads, including clicks, impressions, conversions, and more.

Hiring an online search engine advertising (SEA) agency offers a number of benefits and can make a significant difference in the effectiveness of your advertising campaigns. Here are some reasons why it’s worth using a professional agency with experience in SEA:

  1. Expertise and experience: Online advertising agencies for SEA have expertise and extensive experience in the design and implementation of successful advertising campaigns. You’ll be familiar with the latest trends, best practices, and tools, and you can use that knowledge to optimize your campaigns and get maximum results.
  2. Targeted strategy: An online advertising agency develops a customized SEA strategy that is aligned with your specific goals, audiences, and budgets. They analyze your industry, competition, and relevant keywords to identify the best ways to increase your visibility and conversions.
  3. Efficient budget management: By working with an online advertising agency, you can be sure that your advertising budget is being used optimally. The agency continuously plans, monitors and optimizes your SEA campaigns to ensure that your budget is used in the best possible way and that you get the best value for your money.
  4. Continuous optimization: Online advertising agencies continuously analyze and monitor the performance of their SEA campaigns. By using data and analytics, they can identify vulnerabilities, run tests, and make adjustments to continuously optimize campaigns and achieve maximum results.
  5. Time saving: Managing SEA campaigns requires time, commitment, and constant attention. By hiring an online advertising agency, you can focus on your core business while the agency handles the complexity and effort of campaign management. This allows you to make efficient use of your resources.
  6. Measurable results: An online advertising agency will provide you with regular reports and analytics to measure and understand the success of your SEA campaigns. You’ll get insights into metrics like clicks, impressions, conversion rates, and return on investment (ROI). This allows you to better understand the success of your advertising efforts and make informed decisions for the future.

Working with an online advertising agency for SEA provides you with a strategic approach, expertise, efficiency and measurable results. You can maximize your advertising potential, increase your brand’s visibility, and drive more qualified visitors to your website. Contact us to learn more about our SEA services and the benefits of working with us.

Google Ads works through an auction model. Advertisers bid on relevant keywords and audiences to place their text or search ads in search results and their display ads on other websites. The ads are then displayed next to or above natural search results, such as Google or Bing, based on various factors such as bid size, ad quality, and relevance to the user.

The cost of Google Ads can vary greatly depending on various factors. Google Ads works on a pay-per-click (PPC) model, where you pay for every click on your ads. Here are some factors that affect the cost:

  1. Competition and keywords: The cost is highly dependent on the competition in your industry. When many businesses are fighting for the same keywords and ad space, costs go up. Popular keywords used by many businesses can be more expensive than more specific, less competitive terms.
  2. Quality Scores: Google evaluates the quality of your ads and landing pages. Higher quality can lead to better rankings and lower costs. Factors such as the relevance of the ad to the search term, click-through rate, and user experience on the landing page influence the Quality Score.
  3. Objectives and budget: Your individual goals and available budget will play a role in the cost. Depending on whether you’re aiming for high clicks, more conversions, or maximum reach, the cost may differ. A higher budget usually allows for greater reach and better results.
  4. Ad formats and positions: Choosing ad formats and positions can affect costs. Ads at the top of the search results page or on high-traffic display networks can be more expensive than ads elsewhere.

It’s important to note that Google Ads is a flexible system that allows you to adjust your budget and bids. You have full control over your spending and can adjust your budget at any time.

Since the cost of Google Ads depends a lot on your specific needs and goals, it’s recommended to work with a professional agency. As an experienced agency, we can help you develop an effective Google Ads strategy, get the most out of your budget, and maximize ROI.

Contact us to learn more about Google Ads and the possible costs for your specific situation. Our experts are here to help you plan and execute successful Google Ads campaigns.

The length of time it takes for your ads to go live can depend on a number of factors. However, it’s usually approved within a few hours of setting up your ad campaign.

The review time may vary and depends on various factors, such as traffic to Google and the number of ads submitted for review. However, it usually only takes a few hours to verify.

It’s important that your ads comply with Google Ads policies to ensure smooth review and approval. We make sure that your ads comply with Google’s advertising policies and don’t contain content that violates their policies.

For more complex campaigns, such as those with large ad groups, specific audience targeting, or special ad extensions, it may take a little longer for your ads to be fully set up and optimized. In such cases, it is particularly worthwhile to work with an experienced agency to ensure that your campaigns are launched effectively and in a timely manner.

If you have any further questions about setting up and activating your ads, please do not hesitate to contact us. Contact us to learn more about our Google Ads services and help you run your ad campaigns.

No, there’s no minimum duration for Google Ads campaigns. You can start and pause your campaigns at any time, or make adjustments if you deem it necessary. It’s entirely up to you how long you want to run your ads.

An online advertising agency measures the success of your SEA campaigns using a variety of metrics and data to evaluate the return on investment (ROI) and performance of your ads. Here are some of the key metrics an agency can use to evaluate the success of your SEA campaigns:

  1. Clicks: The number of clicks on your ads tells you how interesting and relevant your ads are to potential customers. A high click-through rate indicates that your ads are engaging and motivate people to click on them.
  2. Impressions: The number of impressions indicates the number of times your ads were shown on search results pages or websites on the Google Display Network. A high number of impressions may indicate good viewability, while low impressions may indicate adjustments to audience targeting or bidding.
  3. Conversion rate: Conversion rate is an important indicator of the success of your SEA campaigns. It measures the percentage of visitors who take a desired action on your website, such as making a purchase, filling out a form, or signing up for a newsletter. A high conversion rate indicates that your ads are attracting relevant visitors and driving them to action.
  4. Cost per click (CPC): The average cost per click is how much you pay on average for each click on your ads. A low CPC can indicate that you’ve optimized your ads efficiently and are getting value for money.
  5. Cost per acquisition (CPA): The cost per acquisition is how much it costs to acquire a single conversion or customer. A low CPA indicates that your campaigns are working effectively and result in a favorable cost-benefit ratio.
  6. Return on Ad Spend (ROAS): ROAS is a measure of the financial success of your SEA campaigns. It indicates how much revenue you generate relative to your ad spend. A high ROAS indicates that your campaigns are making a positive contribution to the company’s success.

A professional online advertising agency uses advanced tools and analytics techniques to measure, monitor, and analyze these metrics. Based on the data collected, they can gain valuable insights and continuously optimize your SEA campaigns to achieve the best results.

If you have any further questions about measuring the success of your SEA campaigns and working with an online advertising agency, please do not hesitate to contact us. Contact us to learn more about our services in the field of SEA and the possibilities of cooperation.

In addition to search engine advertising with Google Ads or Microsoft Ads, Okon Schwarz also offers advertising services on other platforms such as Meta Ads (Facebook & Instagram) and LinkedIn Ads. These platforms allow you to target your target audience on the respective social media and achieve your advertising goals. The best way to do this is to contact us directly and make an initial appointment with us!

SEA References


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We are your advertising agency from Thuringia, serving clients from Erfurt, Jena, Weimar, Suhl, Thuringia, and Germany, as well as the DACH region, with a focus on digital visibility and online marketing.