In today’s digital era, Amazon is no longer just an online marketplace, but a search engine giant. With millions of products sold on the platform daily, it’s crucial for your product to appear at the top of search results to achieve maximum visibility and sales. In this guide, we’ll outline the key steps for effective Amazon SEO (Search Engine Optimization) to successfully position your product.
Amazon-SEO: What is it anyway?
Amazon SEO, or Amazon Search Engine Optimization, is a collection of strategies and techniques aimed at improving the visibility of your product in Amazon search results. Why is this important? The higher your product appears in search results, the more likely it is to be found and purchased by potential buyers.
The Most Important Ranking Factors for Amazon SEO
Your title should be concise and informative, with 120 to 150 characters, containing all the essential information about your product. Remember to incorporate relevant keywords to ensure that your product is found by the right buyers.
Utilize the up to 2,000 characters in this area to highlight the benefits of your product and convince potential buyers. The more detailed and compelling your description, the more likely buyers are to choose your product.
List the key features of your product in five clear bullet points, each with around 200 characters. This makes it easier for buyers to grasp the relevant information at a glance.
Diese weiteren Faktoren sind ebenfalls von Bedeutung im Amazon-SEO-Ranking:
- Conversion Rate
- Click-Through-Rate (CTR)
- Duration of the ordering process
- Bounce Rate
- Dwell Time
- Return Rate
- Response time to customer inquiries
The Art of Keyword Research for Amazon SEO
Effective keyword research is key to successful Amazon SEO. Here are some tips on how to find relevant keywords for your product:
- Brainstorming: Consider what words potential buyers might use to search for your product and create a list of relevant keywords.
- Competitor analysis: Look at what keywords your competitors are using and consider whether you want to include similar terms in your list.
- Amazon Auto Suggest: Use Amazon’s Auto Suggest feature to get more keyword ideas. Simply enter your main keyword into the search bar and let the suggestions inspire you.
The Proper Placement of Your Keywords
Once you have your keywords, it’s important to place them in the right locations to achieve the best possible impact for your Amazon SEO. Here are some areas to focus on:
- Product Title
- Product Description
- Bulletpoints with key product details
Optimizing Product Images for Maximum Attention on Amazon
To ensure that your products are presented optimally, images must meet certain standards. The minimum resolution is 1,000 x 1,000 pixels. Automatic zoom functionality is activated at a resolution of 1,600 x 1,600 pixels. The maximum image size is 10,000 x 10,000 pixels. As a rule of thumb, higher resolution allows for a more detailed view of the product.
Each item must have a main image, as the product will not appear in search results otherwise. The main image should exclusively depict the offered product along with any included items and should be photographed from the front view. The background must be 100% white, and the product should occupy at least 85% of the total image area, with an aspect ratio of 3:4. It’s important to ensure that the main image displays the entire item without cutting off any parts.
The color of the products in the images must match the original color. Allowed formats are JPEG, PNG, and GIF, with JPEG being preferred.
To positively influence your Amazon SEO, certain errors should be avoided:
- Using placeholders like “no image available”
- Using sketches or similar representations as main images
- Adding text, borders, logos, price tags, or watermarks to the images
- Showing multiple products in one image (exceptions apply for product bundles)
- Uploading main images in black/white
The Best Tools for Amazon SEO
There is a variety of tools that can assist you with your Amazon SEO strategy, ranging from keyword research tools to analytical software. Discover which tools best suit your needs and utilize them to enhance your Amazon ranking.
Free Amazon SEO tools:
Paid Amazon SEO tools:
