Your SEO Agency from Erfurt, Thuringia

Your SEO Agency from Erfurt, Thuringia

SEO-Agentur aus Erfurt, Thüringen, Okon Schwarz Werbeagentur

Search Engine Optimization with a SEO Agency from Erfurt: More Visibility in Natural Search Results.

SEO is a process: Based on the SEO analysis of your website, we, as an SEO agency, establish your SEO strategy and roadmap to gradually optimize your website or online shop according to the important ranking criteria.

The keyword analysis is a crucial starting point for optimizing your website for search engines. The words not only need to align with the content of your website but also be known and searched for by your target audience. Thus, technical terms often miss the mark with the target audience.

SEO-Agentur aus Erfurt, Thüringen

SEO strategy today: Mobile Only, Performance & Content Expertise

In cooperation with an SEO agency, the aim is to make websites and online shops more visible to search engines. This is achieved by improving content and building links. In addition, positive signals from regularly maintained social media profiles are taken into account.

The technical basis of SEO lies in the development of high-performance, responsive websites or online shops and their adaptations to the search engine algorithm. Because in 2021, Google is replacing the term mobile first: it is now “Mobile Only”.

SEO-Agentur aus Erfurt, Thüringen
SEO Agentur Onlineshop-Agentur

Your SEO Agency from Erfurt for
a new Website & Online Shop

An important task with new websites is to build authority, trust, and expertise. This requires high-quality content, but also inbound links from other strong websites so that Google can find your new website. Good content is also often linked. This is how you push natural link building. This is called Content-Seeding

Structure follows Strategy

It is best to build the new website and follow the SEO concept right from the start. This way, the categories and subpages of a website can be aligned with the focus keywords in advance.

Our Services as a SEO Agency from Erfurt

SEO Consultation

We plan your SEO roadmap, analyse your website, and show you the SEO potentials.

SEO Performance

We optimize your loading times, which have become crucial in the era of "Mobile Only."

Backlink Building

We generate backlinks for you without dubious techniques and purchases.

SEO during Relaunch

We accompany you during the website relaunch according to SEO criteria for stable rankings.

Local SEO

We optimize the discoverability of your business in your region/at your location.

SEO in E-Commerce

We support you with your online shop with a holistic SEO strategy.

Let's Create your SEO-Friendly Website

Do you wish for a new website specifically designed with SEO in mind from the very beginning?
We gladly take care of the responsive web design and the creation of your new website. We specialize in SEO-friendly web design. Our experienced team of designers and developers will craft your modern, responsive website or online shop.

How does Search Engine Optimization (SEO) work?


Free Initial Consultation

Contact us for your free initial consultation or book your appointment directly online.


Your Vision

We gather your wishes and ideas, define your SEO goals, and provide you with an offer.


SEO Analysis & Keyword Analysis

We conduct a thorough SEO & keyword analysis to identify your optimization potentials.


SEO Strategy & Roadmap

SEO is a process: we create your tailored SEO strategy or roadmap for optimising your online presence.


Implementation & Success Measurement

We enhance your visibility through targeted measures, optimize rankings, and increase organic traffic.


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Are you looking for a SEO agency?

Let's talk.

We are your advertising agency from Thuringia, serving clients from Erfurt, Jena, Weimar, Suhl, Thuringia, and Germany, as well as the DACH region, with a focus on digital visibility and online marketing.

FAQ Search Engine Optimization (SEO)

SEO is important to drive more qualified traffic to your website. This will increase your company’s online visibility and, ultimately, it’s ranking in search engines will also improve. Through an effective SEO strategy, you can reach more potential customers and increase sales.

We use a combination of on-page optimization, technical optimization, keyword research, backlink building, content creation and optimization, as well as analytics and reporting. Our strategies are individually tailored to the needs and goals of each client. You can learn more about our strategy in our blog post “Our 6 Step Plan”. Alternatively, simply book an initial consultation and ask us directly. We look forward to hearing from you.

We can help you improve your search engine optimization (SEO) in a variety of ways. Our advertising agency has an experienced team of SEO experts who have in-depth knowledge and proven strategies to improve your online visibility and search engine ranking.

Here are some of the ways we can help you improve SEO:

  1. Website analysis: We conduct a thorough analysis of your website to identify strengths and weaknesses. We review factors such as technical aspects, page structure, metadata, content quality, and user experience to uncover optimization potential.
  2. Keyword research: We conduct extensive keyword research to identify the most relevant and effective search terms for your industry and business. These keywords are integrated into your content to increase your chances of getting better search engine rankings.
  3. On-page optimization: We optimize your website pages to ensure they comply with SEO best practices. This includes the optimization of meta titles, meta descriptions, headings, URL structures, internal links, and image optimization.
  4. Content strategy: We develop a customized content strategy for your website or online store that delivers high-quality and relevant content to your target audience. By creating informative blog articles, landing pages, and other content, we not only improve your SEO, but also boost user engagement and conversion rates.
  5. Backlink Building: We support you in building high-quality backlinks to strengthen your authority and credibility in the eyes of search engines. We use various strategies such as guest posting, business directories, and content seeding to generate relevant and high-quality backlinks.
  6. Monitoring and reporting: We continuously monitor your SEO performance, analyze data, and provide you with comprehensive reports on progress and results. This information helps us make adjustments and continuously optimize your SEO strategy.

Our goal is to provide you with a customized SEO strategy tailored to your specific goals and needs. We work closely with you to understand your expectations and deliver sustainable results.

Feel free to contact us to learn more about our SEO services and how we can help you improve your online visibility and drive more qualified traffic to your website.

In an SEO check and analysis, several fundamental aspects are crucial for optimizing a website and improving its position in search engine results. Here are the key points:

  1. Keyword research: The foundation of any SEO strategy. It’s crucial to identify the right keywords that your target audience uses to find your products or services.
  2. Analysis of current rankings: An essential step in SEO analysis is evaluating where your website currently stands for the key keywords. This includes understanding your position in search results compared to your competitors and identifying opportunities for improvement. A detailed ranking analysis helps prioritize SEO actions and define goals for increasing visibility in search engines.
  3. Technical SEO: Checking the website for technical issues that could affect search engine rankings, such as slow loading times, faulty redirects, and crawling errors.
  4. On-page optimization: Adjusting content and HTML source code of pages to optimize them for specific keywords, including meta tags, headings, images, and internal links.
  5. Content quality: High-quality, relevant, and up-to-date content that meets the needs and questions of the target audience is crucial for good ranking.
  6. Backlink profile: Analyzing the backlink profile of a website to assess the quality and quantity of incoming links. High-quality backlinks from trusted sites are a strong ranking factor.
  7. Mobile optimization: As more and more searches are conducted on mobile devices, it’s important for a website to be mobile-friendly to perform well in search results.
  8. User experience (UX): Search engines prefer websites that provide a good user experience, including easy navigation, fast loading times, and an intuitive user interface.
  9. Security: A secure website (HTTPS) is preferred by search engines and can increase visitor trust.

Combining these elements into a coherent SEO plan can help significantly improve a website’s visibility in search results, increase traffic, and ultimately boost conversion rates.

We conduct thorough keyword research. In doing so, we identify relevant keywords. These keywords have a high search volume and a reasonable level of competition. We also take into account the specific goals of your website and your target audience to choose the best keywords.

Basic Onpage SEO is crucial to improve a website’s visibility in search engines. Here are the key aspects you should consider:

  1. Optimize Title Tags: Every page of your website should have a unique title tag containing the main keyword of the page. Title tags are important for both search engines and users as they summarize the content of the page.
  2. Customize Meta Descriptions: Although meta descriptions do not directly affect search engine rankings, they can improve the click-through rate (CTR) in search results. A well-crafted meta description should include the main keyword and encourage users to click.
  3. Structure Headings (H1, H2, H3, etc.): Using headings helps both search engines and users understand the content of your page. Make sure to use H1 for the main title and H2, H3, etc. for subtitles to ensure good structure.
  4. Keyword Optimization: Integrate relevant keywords naturally into your content, including headings, introduction, main text, and conclusion. Avoid keyword stuffing as it can lead to search engine penalties.
  5. Internal Linking: Use internal links to guide users to relevant pages within your website. This helps search engines understand the structure of your website and can increase the SEO value of individual pages.
  6. Optimize Images: Ensure all images on your website have ALT texts describing the image and containing relevant keywords. This improves accessibility and helps search engines index your images.
  7. URL Structure: Use readable URLs that contain relevant keywords. This improves usability and can help with search engine optimization.
  8. Responsive Design: A mobile-friendly website is essential, as a large portion of searches are made on mobile devices. Ensure your website looks and functions well on all devices.
  9. Optimize Loading Times: Fast loading times are important for both user experience and search engine ranking. Optimize images, minimize the use of JavaScript, and use caching to improve your website’s speed.
  10. High-Quality Content: Provide valuable, unique, and up-to-date content that addresses the questions and needs of your target audience. High-quality content is key to attracting users and ranking well in search engines.
  11. Use Structured Data: Integrating structured data (schema markup) on your website helps search engines better understand the context and meaning of your content. By marking up elements such as reviews, products, events, and FAQs with structured data, you can generate richer snippets in search results that attract user attention and potentially increase click-through rates (CTR). This not only improves the visibility of your website but can also help highlight the relevance of your content for specific search queries and improve the user experience.

By implementing these Onpage SEO basics, you can improve your website’s visibility in search engines and attract more qualified traffic.

The time it takes for SEO results to become visible can vary depending on the competition, industry, and website health. As a rule, it takes a few weeks before the first improvements are noticeable. Continuous optimization and patience are important to achieve long-term results. The advantage of an online marketing agency is that you are offered continuous support. We notice low-performing pages and can react quickly and adjust them accordingly.

Our SEO experts always stay up to date with the latest developments in search engine algorithms. We are constantly educating ourselves and are hot on the heels of search engines. This is how we continuously adapt our strategies. We ensure that your website complies with current best practices and meets the requirements of search engines.