Our 6 Step Plan for Good SEO Texts

All topics can be processed in SEO texts. SEO stands for Search Engine Optimization. The goal is for your website to appear as high as possible in natural search results. And we will show you how to achieve this in this post in 6 steps.

1. Keywords in SEO Texts - Simple and Effective

It is logical that Google likes to suggest results on a topic that contains the words you are looking for. Let’s take an example: if you want to sell flowerpots, the word “flower pot” appears a few times on your website. Ten years ago, Google preferred entries that used the searched keyword as often as possible. For example:

“Our flowerpots are the most beautiful flower pots on the market. You can plant lots of flowers in our flower boxes. Whether it’s large flowerpots or small flower pots, we have a lot of flower pots on offer.”

These texts are not pleasant to read, nor will they help you today. In the meantime, search engines attach great importance to secondary keywords. They have something to do with the content of your text without appearing in the main keyword.

Let’s take the example of flowerpots. Relevant secondary keywords are plants, balcony, garden, flowers and soil. In other words, things you need if you want to use the flowerpots.

Incorporate these secondary keywords into your sentences to write SEO texts while improving reading flow. This way, Google and your readers are sure that they have found the best result on your page, as these words show relevance to the search result.

What You Need To Know About Keywords

Keywords are important to describe the product or service you want to bring closer to your customers and to write a SEO text in the first place. Therefore, please use your keywords sufficiently in the content. However, they should not be used excessively or compulsively often. Keyword density helps here as a metric and determines the ratio of your focus keyword to the total word count in percentage.

The WDF * IDF tool helps you to find relevant keywords for your SEO text based on your competitors’ websites or individual websites with similar content. These are analysed and recorded with which keywords the other websites rank in the search engine index. 

2. Quick and Easy-To-Read SEO Texts

A good SEO text conveys a lot of information as simply as possible. Your language should be simple, don’t use complicated tenses, omit phrases, avoid filler words, and use active language.

Keep your sentences short and don’t write more than three or four in a paragraph. Maintain appropriate character spacing and avoid long blocks of text. These have a deterrent effect, especially on mobile devices, and do not tempt you to read.

Be generous with sections and include blurbs when possible. These serve as an overview and promote interaction with your website. Pay attention to original headlines (clickbait) that arouse interest in your content. You can also use internal links to generate more clicks.

Readability Index

Also, make sure you have a good readability index. This numerical value is used to formally determine the readability of texts. In general, the lower and simpler, the better for your SEO texts. 

At this point, however, we would like to reassure you: If you write SEO texts with technical standards, you may struggle to achieve a low readability index. And it may be that you rank well despite having a higher readability index.

Furthermore, you will notice that your texts do not read well at all if they want to comply with all these rules.

Now you’re probably wondering how long an SEO text should be. There is no concrete answer to this question. In general, you can say: as long as necessary, as short as possible. A few years ago, the minimum length was 300 words. Later it was 500, today experts are already talking about 5000 words. It is important to know that no one knows the Google algorithm and thus the ideal length for a SEO text.

Apparently, this does not exist either. If your text is so long that no one wants to read it, it won’t help you with Google ranking. But if you only write 500 words on a topic that requires more information, readers will also be dissatisfied. So, what is important is what will be explained in the following section.

3. The Most Important Technical Details for SEO Texts


Your headlines should follow a logical structure. The main heading of your text is given an HTML tag, namely, and it only exists once. There are several subheadings below, which are subdivided into logic and so on.

It’s important that your headlines match your focus keyword or your focus keyphrase.

Jump marks or #anchors

Jump marks that link to a subpage in the lower areas of your website with so-called anchors help your readers to find their way around your SEO text more quickly. Jump markers have a great chance of appearing in your natural search results.

4. Know Your Target Audience

Your goal is to reach people or sell something with your website. Familiarize yourself with your target audience so you know what to expect. Your texts need to add value to them. It is better to omit a keyword in order to make important content comprehensible in its place.

If you want to appeal to people who are busy in their family and professional lives, they don’t want to read 10,000 words about your flower pots. But the same is not true for older people who have a garden and a lot of time.

In principle, the average internet user is rather impatient. It also depends on which device the user reads your text on. If they sit at home and want to do some research on their laptops, they will have more patience to read longer texts. On the way to work and on the, mobile phone, this is not the case.

What do you offer and who do you want to reach? Be aware of both and adjust the length and wording of your texts accordingly. One target group wants to be addressed formally, while the other prefers a more personal approach. You know who you want to target. Let that be reflected in your texts.

5. Avoid Duplicate Content in Your SEO Texts

Duplicate content is large amounts of content in the same sentences that exist multiple times on the same domain. This used to be a popular trick to generate clicks, but is now penalized by Google. As a result, your website is more likely to slip further down the search results.

Our tip: For your online shop, it is therefore advisable not to simply use the manufacturer’s product texts, even if it is allowed. Write your own product texts of at least 300 to 400 words. In this way, search engines recognize that your website offers unique content and classify it as more likely to be worth seeing.

Google wants to ensure that different websites are presented in the top search results and not copy-and-paste texts. At Google, a lot revolves around quality and the user experience. In times of mobile-only,  for example, this is also influenced by loading times and core web vitals, but also by original texts and formulations.

Of course, if your texts describe generic topics, you don’t have to reinvent the wheel. However, do not copy phrases or entire sentences from other pages. This is critical from a copyright point of view and is considered theft. Instead, write your own texts. They will bring you more readers in the long run. Who wants to read the same text several times in a row?

6. Check Your Texts

This tip may seem too simple for you at first glance, but it is one of the most important. Read your text again yourself or pass it on to someone else. Spelling mistakes are never pleasant to read and are avoidable. But the reading flow is also important.

When reviewing your text, online tools for SEO texts can also be useful. Wortligas tool, for example, checks your texts for readability, spelling, comprehensible language and conciseness. Tools like these will automatically help you get a better understanding of SEO texts. 

Does your text read pleasantly and fluently? Is it clear and without spelling mistakes? Have you gotten all the information across? Are your keywords and secondary keywords appearing regularly? Does it meet the SEO criteria?

If you answered yes to all the questions, congratulations! You have acquired and applied the basic knowledge of SEO texts. Your first text is ready to be found by others.

Get Professional Support in the Creation of Your SEO Texts

If you answered yes to all the questions, congratulations! You have acquired and applied the basic knowledge of SEO texts. Your first text would be ready to be found by others.

That’s all well and good, you say: You don’t have time to write texts and want professional support?

As an advertising agency from Thuringia with many years of SEO know-how, we support you professionally.

Feel free to contact us!