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In Germany, 7.8 million people live with a recognized severe disability (as of 2021). This number highlights how many individuals in our immediate environment rely on accessible digital services. However, the true reach of accessibility extends far beyond this figure. Numerous people experience temporary impairments, such as a broken hand, limited vision following eye surgery, or age-related vision issues. Others may face temporary cognitive limitations, such as stress or overwhelm.
Additionally, there are users who access your website under unique circumstances. These include people in noisy environments who need subtitles, or those using slower internet connections or older devices. All these groups benefit from an accessible website that is designed for ease of use and broad accessibility, both technically and content-wise.
The WCAG, currently in version 2.1, provide a clear and tiered framework for designing websites and digital offerings that are accessible to people with disabilities. They address various types of impairments, including visual, auditory, and motor disabilities, and serve as a central foundation for meeting the requirements of the BFSG.
Companies that fail to comply with these guidelines risk not only legal consequences but also a loss of trust and reputation among their customers.
However, accessibility is not just a legal requirement or a moral obligation—it is a strategic decision with genuine benefits. An accessible website appeals not only to people with disabilities but also improves the user experience for everyone. Clear structures, easily readable content, and intuitive navigation elements make it easier for all users to navigate your website. At the same time, these factors increase your conversion rates and ensure that your customers are happy to return.
You open the website. Instead of clicking on the search bar with your mouse, you have to find it using the Tab key. How many times do you have to press Tab before the cursor finally lands in the search field?
You type “hairdryer.” The search results appear—but which one is the right model? You can’t see the images, and without alternative text, you have no idea if it’s a travel hairdryer, a professional model, or one with a built-in diffuser.
You select a product. But the description is messy, the information is not logically structured, and technical details like wattage or weight are buried in long paragraphs that are difficult to skim through.
Time to purchase. You manage to locate the “Add to Cart” button, but the cookie banner blocking the screen can’t be closed. It’s neither keyboard-accessible nor usable with a screen reader.
Overcoming these barriers isn’t just a benefit for people with disabilities—it enhances the usability of your website for everyone. Let’s work together to ensure your online offerings are accessible and future-proof.
An accessible website ensures that everyone—regardless of their individual abilities or limitations—can easily use your content and services. This includes people with visual or hearing impairments, motor disabilities, cognitive challenges, and even those with temporary limitations, such as an injury or a demanding environment.
We help you design your website to minimize or completely eliminate barriers. Together, we’ll make your digital presence accessible, user-friendly, and future-proof. Our approach focuses on tailored solutions that align with your business goals while meeting the needs of your users.
Clear and comprehensible content is the foundation of an accessible website. This includes:
Videos and audio files are popular, but often pose challenges without proper adaptations. Key considerations include:
Many users rely on alternative input devices, such as keyboards, joysticks, or voice control. We ensure your website:
