Weimarer Land Tourismus e. V. is responsible for destination marketing for one of the most culturally and scenically attractive regions in Thuringia — located in the city triangle between Erfurt, Weimar, and Jena.
The association’s goal is to position the Weimarer Land as a modern, sustainable, and high-quality holiday destination.
The challenge:
The traditional printed travel catalog was no longer up to date. Content becomes outdated quickly, production cycles are long, flexibility is limited — and today’s digital audience expects inspiration, interaction, and immediate booking options.
A new approach was needed.
Instead of creating another static website, the objective was to develop a digital magazine that:
In short: a complete digital travel experience in one place.
Prior to this project, we were already responsible for the technical maintenance of the association’s website and had jointly developed a “Digital Pool” — a structured collection of digital assets, forms, and content to streamline collaboration.
Building on this foundation, we were commissioned again — this time for:
The key difference:
This was not intended to become an “online PDF,” but a dynamic, modular platform.
Our solutions:
1. Modular Template System
We developed flexible templates that enable the association’s team to independently publish reports, interviews, photo stories, and videos — without technical barriers.
2. Storytelling Structure
Instead of purely functional navigation, the magazine focuses on journalistic features, insider tips, and thematic travel narratives.
3. Responsive & Performance-Optimized
The magazine was fully responsive — optimized for desktop, tablet, and smartphone.
4. Conversion Integration
Editorial content was strategically linked to booking options. Inspiration and action are only a few clicks apart.
A key success factor was the continuous and structured exchange with the association’s representatives.
Feedback loops were efficiently integrated, revision requests implemented promptly, and design decisions aligned collaboratively. This resulted in an outcome that is convincing both strategically and visually.
The digital travel magazine officially launched on August 15, 2025.
To support the market launch, we accompanied the project with:
The goal was to generate awareness, build reach, and drive qualified traffic to the new magazine.
Today, “Travel Together in the Weimarer Land” presents itself as:
The project demonstrates how regional tourism marketing can be modernized and sustainably strengthened through digital strategy.
With the digital travel magazine, a traditional print product was successfully transformed into a scalable, dynamic online format.
For us, this project exemplifies how strategic design, technical implementation, and performance marketing interlock — creating measurable added value together.
Whether in tourism, mid-sized businesses, or growing companies:
We develop digital platforms that don’t just look good — they deliver measurable results.
Schedule a non-binding consultation today.
We, the Okon Schwarz advertising agency, look forward to getting to know you.
